BBC WS - Learning English

Motion Graphic

Project Information

The BBC World Service needed several videos to promote their Learning English App across various social channels. The content needed to be engaging and highlight the benefits of using the Learning English App for the viewer.

We created several animations using a simple but approachable visual style that utilised the brand colours. The videos contextualise the value of the app by reminding the viewer of the professional and social benefits of improving their english. As well as the ease of being able to learn on the go.

The videos were used published on social channels which led to an increase in app downloads.

8 Million Stories

  • Account Manager
  • Account Manager
  • Account Manager
  • Motion Designer
  • Ruth Kroch
  • Fraser Rowan
  • Matilda Christ
  • Chris Hernandez

Process & Development

Storyboard

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